The next time you watch TV or a movie, count the product placements. What are your thoughts on the matter?
Nowadays, I don't watch a lot of television, due to my lack of personal time-- and also, the lack of quality shows available. Where reality shows are concerned, I do admit to watch for the pure entertainment purpose, as it is quite humorous how scripted these "real" episodes are.
In that case, I've chosen to highlight product placement in, "Keeping Up With The Kardashians." This reality show delves into the lives of Bruce and Kris Jenner, along with their children: Kendall and Kylie-- and the children from Kris's first marriage: Kim, Kourtney, Khloe and Robert Kardashian.
Considering this is a reality show, taking place mostly in the Jenner household, it is typical to see many familiar products such as Mac computers, Palm Treo smartphones, and cars: Cadillac Escalades and Range Rovers.
In all instances the logos aren't very visible for promotion, yet it is obvious to see the brands in use. However, clothing logos (which are more noticeable on camera) are "blurred"-- so that the brand is not seen at all.
The only case in this show that I find product placement is in promotion of their family clothing store, Dash.
Dash is frequently mentioned, and a large majority of the show is filmed in the clothing boutique-- as Kourtney and Khloe work there.
Likewise, when the girls go out at night-- or errands are run among the parents the names of the places visited are always shown: such as Chaya Restaurant and Suki 7 Club (in the episode I viewed for this blog.)
Even though product placement is not all that obvious, I would assume fans of these individuals would admire the brands used throughout the show-- as well as be interested in visiting Dash as it plays a huge role in the girls lives.
--
On a personal note, having taken part in a small amount of extra work on television (as mentioned before,) I have seen product placement done first hand. I have also gotten in "trouble" for wearing too large of a logo (displayed on my purse)-- as that designer was not paying for her fashion to be promoted on the show.
What is shown in television shows and in movies is highly important, and carefully planned. Brands promoted give a certain reputation-- and is important as a viewer to notice product placement throughout entertainment.. as it is a great advertising tool in the media.
In that case, I've chosen to highlight product placement in, "Keeping Up With The Kardashians." This reality show delves into the lives of Bruce and Kris Jenner, along with their children: Kendall and Kylie-- and the children from Kris's first marriage: Kim, Kourtney, Khloe and Robert Kardashian.
Considering this is a reality show, taking place mostly in the Jenner household, it is typical to see many familiar products such as Mac computers, Palm Treo smartphones, and cars: Cadillac Escalades and Range Rovers.
In all instances the logos aren't very visible for promotion, yet it is obvious to see the brands in use. However, clothing logos (which are more noticeable on camera) are "blurred"-- so that the brand is not seen at all.
The only case in this show that I find product placement is in promotion of their family clothing store, Dash.
Dash is frequently mentioned, and a large majority of the show is filmed in the clothing boutique-- as Kourtney and Khloe work there.
Likewise, when the girls go out at night-- or errands are run among the parents the names of the places visited are always shown: such as Chaya Restaurant and Suki 7 Club (in the episode I viewed for this blog.)
Even though product placement is not all that obvious, I would assume fans of these individuals would admire the brands used throughout the show-- as well as be interested in visiting Dash as it plays a huge role in the girls lives.
--
On a personal note, having taken part in a small amount of extra work on television (as mentioned before,) I have seen product placement done first hand. I have also gotten in "trouble" for wearing too large of a logo (displayed on my purse)-- as that designer was not paying for her fashion to be promoted on the show.
What is shown in television shows and in movies is highly important, and carefully planned. Brands promoted give a certain reputation-- and is important as a viewer to notice product placement throughout entertainment.. as it is a great advertising tool in the media.
No comments:
Post a Comment