How do you feel about being part of the Millennial Generation. There are a variety of terms used for your generation. How do you feel about that. Do you identify? How would you advertise to yourself and does that differ from what’s being done.
Mixing practicality with drive and ambition, I wholeheartedly associate myself with the Millennial Generation. We are said to be a cared for and valued group of unique individuals, with parents attending to our needs (compared to past generations.) The Millennials have career expectations and are very money conscience, as one of the main stresses in life is debt. The media holds a tight grip on our lives, as we have been exposed as the most "celebrity obsessed" culture.Virtually unified, the net and technology keeps the world at our fingertips, instantly connecting us to anyone we please (within a click of a button.) Likewise, we have been affected by numerous world tragedies and are willing to stand up for environment and civil rights (of our interest.)
I am proud to have been born in the Millennial Generation, because I truly believe we are "one of a kind." No generation before us has been challenged by such worldly events-- as 9-11 and War on Iraq, Clinton Scandal and Impeachment, and tragedies such as the Columbine and Virginia Tech Shootings, and media related-- Princess Diana's death, John F. Kennedy, Jr.'s plane crash, OJ Trial..ect. We stand strong and unite to get through tough times, as each event touches our soul (as if we were personally involved.) The internet has opened countless doors to our existence, not only keeping us in constant contact with each other, but overstepping regional boundaries to experience different cultures, we may never get to see on our own. Knowledge can be gained through a click of a mouse, and our career opportunities multiplied. Our belief "anything is possible".. also holds us at a creative pedestal, always striving for the "next best thing" in life.
After keeping a keen eye on advertisers, I think they are aware of our generation and know how to reach out to us. We are a major source of revenue for businesses, not to be ignored. Likewise, the media also knows how to grab our attention and keep us interested in the latest fads/celebrity drama..ect. In saying this, I believe they are on the right path to how they currently advertise-- and I wouldn't at the moment change a thing.
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