Loyal to Verizon Wireless, since I have family who works for the company, "the Voyager" commercial was first to pop into my mind when thinking about a good advertisement.
Always looking for the newest technology, I remember last spring seeing the first "Voyager" commercial, and then highly anticipating its debut.
As Verizon started heavily promoting their three newest phones, before Thanksgiving of this year, I joined the advanced waiting list for "the Voyager" and was impressed with the interactive website designed for additional information.
Now, as "the Voyager" commercial is airing repetitively, the entire concept of the sole model being pushed to create a domino effect (among other "Voyagers") as the voice-over explains its functions, and the "map/directions" feature directs the movement, the overall idea is a very powerful campaign in my opinion.
Verizon did not chose to pick up the iPhone first, however with "the Voyager," they have given Verizon customers "touch screen capability".. promoting the model in a original, innovative way, and creating much "hype" for their company as well.
http://youtube.com/watch?v=IxlNJ9Tr9eU
1 comment:
Is Verizon doing a good thing by putting it's eggs in one basket? Are they not promoting alternatives for those that find the iPhone and heavy hitters like it too much phone for what they need?
If the Voyager fails, this is the fallout they will have to worry about. As an advertising professional, you would need to address these concerns.
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